How To Create A Brand Positioning Strategy

First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity.

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Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand.

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Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors.

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 Next, you’ll discover the brand-positioning map also known as the perpetual ma,p and how perpetual mapping can help to identify gaps and opportunities in the market.

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Then, step by step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy.