AB Testing for Product Designers

Companies that adopt an experimentation culture are more likely to succeed and achieve a product market fit. Lucky for us, Adrian Andrade, Product Design Lead at Eventbrite, has tips on how to leverage experimentation and data driven design to transform assumptions into solutions. In this presentation, Adrian will walk us through lessons he learned while running A/B tests and experiments for digital products. He’ll guide us on proven techniques to make sure you’re effectively implementing an experimentation strategy. He’ll also cover the dos and don'ts of running an AB test.