How to choose fonts for websites. Part 1. Keywords method. 🔥

How to choose fonts for websites. Part 1. Keywords method. 🔥

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One of the most common question people ask me: How do you choose fonts for websites and mobile apps?

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I use different methods for each particular scenario, but today I want to show you the one I use most often, especially when the company doesn't have brand fonts yet.

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You can use this method for building brand identity, for UI designs, for mobile apps and web apps, and any type of landing pages and websites.

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How to choose fonts. Keywords method:

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Step 1. Make a list of keywords associated with this product, brand or company.

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Step 2. What typeface characteristics combine all these keywords together?

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Step 3. Select the chosen keywords and switch between typeface that have those characteristics you defined.

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Final step. Apply the "winners" on a website or UI design in different scenarios to pick one that works the best.

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Congratulations! You learned one of the methods to choose fonts for digital products: websites, web and mobile apps.